I think this is a subject that might vary in opinion for different SEO companies but, it still is a very important matter to discuss as it does affect the potential success or failure of a website.
At least that is my opinion! Some people tend to put more value to a link that is filled with relevance and others to one that has more authority. So, in this article what I want to do is basically show you the pros and cons of each and based on that, you can make your own decision on which factor is more important.
But never forget something, these two metrics are something that definitely ALWAYS influence whether it is in a good or bad way.
Why do some people lean more towards relevance? Here are some reasons why!
Some people agree on this. A link that has a very high level of relevance tends to bring a lot more traffic to a website and my friend; this is something we are all looking for when it comes to search engine optimization.
So, I can clearly understand why someone would rather focus on giving a link more relevance rather than authority since a link with high authority will basically guarantee the same traffic a link with a somewhat normal level or relevance will bring you.
CSEO is a company that can help you but both authority and relevance to the content you want to share online.
Now, another thing that maybe puts relevance on top of authority
People don’t really know how google measures authority!
One of the main goals of search engine optimization is placing themselves on top of search results and which is the most known search engine? Obviously Google! So, people obviously focus on google and the way it works.
One thing people have noticed about google is that there is not that much knowledge and when it comes to Google and links that have authority so, this makes people focus more on giving relevancy to links rather than authority!
So, as you can see, at the end of the day people will mostly go for this, building links that are highly valuable when it comes to being relevant and a rather low level of quality when it comes to authority.