In this highly digital day and age, there are very few people who don’t have a smart phone or some other gadget lodged away in their pockets. The convenience these devices offer have become unrivalled by any other device, and that’s why consumers choose to use their mobile phones whenever finding out more about products and services.
Up to 60% of consumers will admit to using their handheld device to search for products and services, and 80% of those people prefer using applications rather than mobile-optimized websites. That being said, is your business making the right moves to make the most of this mobile platform? If you’re considering building a mobile app for your business, you should take these tips into consideration.
Understand What Consumers Want – There will always be qualities and characteristics that users want from the application you launch. If you’re a business that sells clothing, your consumers will probably want an updated collection of products available for viewing on your app. What they don’t want are lengthy posts about the do’s and don’ts of the fashion industry or whatever other long articles you might have up your sleeve.
Consumers make use of mobile phones and handheld devices for the reason that they are fast, concise, and offer just the right amount of information for their needs. If your app is cluttered with unnecessary content, they might end up just uninstalling and forgetting it for good. The same goes for apps that don’t offer the right information or enough information. Make sure you understand what your consumers want before you start the process of building a mobile app. One of the best ways to do this is to conduct a study on your target market.
Choose the Appropriate Platform – Are your consumers mostly on Android or iOS? Or are they spread out evenly through both? You don’t want to waste money, time, and resources on a mobile app that doesn’t reach your target market. As a start-up business, you might want to try out releasing versions of your application on both platforms. After a few months of operation, you can go check reviews and see what your consumers want improved. This will help you optimize your application for specific platforms even further.
Only The Essentials – It doesn’t matter if your application can do a thousand different things. If these functions don’t matter to your consumers, they won’t give your application a second look. In the world of mobile app design and creation, more isn’t always better. Giving your consumers just the functions they want can greatly increase your popularity and can increase the usefulness of your app. So don’t go and try to riddle it with unnecessary features. Keep it clean and don’t hog your consumer’s mobile memory with unreasonable functions.
Mobile apps can greatly help your business, but it takes a certain skill and intelligence to make sure your apps are relevant to your consumers. Don’t forget that Using Social Media Sites to Market Your Business goes hand in hand with mobile applications. Think of a way to combine these two together for the best online experience for your consumers.
About the Author:
Morris Edwards writes Business related articles for A1 Business Pte Ltd. He contributes articles regularly to Singaporecompanyregistration.com.sg – A blog site for Entrepreneurs who wants to register a company in Singapore.