We all know that companies sell us things. Sony sells televisions. Hewlett Packard sells computers. Apple sells watches. However, did you know that those companies can be broken down into smaller parts, just like the items they sell? Apple doesn’t make its own processors or motherboards or even the material that makes the wrist band. Instead, these companies go to OEMs, or original equipment manufacturers. It’s from these companies that all of the pieces are collected to create a sellable item. While they are rarely discussed outside of retailers, they nonetheless need practical and efficient ways to sell their wares.
One of the biggest developments these manufacturers can add is the inclusion of an electronic catalogue. With technology the way it is and the internet connecting everyone at all times, it has become crucial to have an internet presence that companies on the lookout for materials can access whenever they want.
Better Product Management
An OEM catalogue helps companies stay on top of what they need, how much they need and when they need it by. Gone are the days of unsure bulk orders bridling both partners with leftover materials should the product not sell. Now, small quantities can be tested out before huge orders are processed. This also helps companies keep a much more accurate inventory now that the products don’t have to be counted by hand or thrown off because of misplaced order changes. It’s smoother, faster and far more efficient.
Instead of needing to print “SOLD OUT” images on all items in the paper catalogue that no longer exist in your warehouse for the time being, companies in need of your materials can know exactly what you have on hand and when you are expecting the next shipment to arrive. Though this may seem counterintuitive because it would scare away anxious buyers, the opposite is actually true. In fact, you end up scaring away those that don’t want to do business with in the first place. What company starts designing a project at the last minute? If they do that, there’s no telling what kind of grace period they have should the order not work out, inevitably leading to a major headache and a refund.
Finally, you can have a store that remains open all day, every day. Even as you and your employees head home to sleep, the catalogue takes and process orders, giving you a report in the morning of what you need to ship. If created well enough, it acts as yet another level of marketing, selling your products for you without requiring anything more than remaining online all the time. From there, various tactics and add-ons can be incorporated to make your catalogue even more appealing. At this point, the limit is your business imagination.