What is more important when it comes to link value?

I think this is a subject that might vary in opinion for different SEO companies but, it still is a very important matter to discuss as it does affect the potential success or failure of a website.

At least that is my opinion! Some people tend to put more value to a link that is filled with relevance and others to one that has more authority. So, in this article what I want to do is basically show you the pros and cons of each and based on that, you can make your own decision on which factor is more important.

But never forget something, these two metrics are something that definitely ALWAYS influence whether it is in a good or bad way.

Why do some people lean more towards relevance? Here are some reasons why!

Some people agree on this. A link that has a very high level of relevance tends to bring a lot more traffic to a website and my friend; this is something we are all looking for when it comes to search engine optimization.

So, I can clearly understand why someone would rather focus on giving a link more relevance rather than authority since a link with high authority will basically guarantee the same traffic a link with a somewhat normal level or relevance will bring you.

CSEO is a company that can help you but both authority and relevance to the content you want to share online.

Now, another thing that maybe puts relevance on top of authority

People don’t really know how google measures authority!

One of the main goals of search engine optimization is placing themselves on top of search results and which is the most known search engine? Obviously Google! So, people obviously focus on google and the way it works.

One thing people have noticed about google is that there is not that much knowledge and when it comes to Google and links that have authority so, this makes people focus more on giving relevancy to links rather than authority!

So, as you can see, at the end of the day people will mostly go for this, building links that are highly valuable when it comes to being relevant and a rather low level of quality when it comes to authority.

Increasing Popularity Of Instagram And How It Can Benefit You

When you think of Facebook, it is a platform where people share information about their lives. They may post links to different things they are interested in, and will also share images and videos that they take throughout the day.

The mind-set of these individuals is to interact with the people that are following them. Likewise, Twitter operates in a similar manner, with the goal of human interaction over a digital format.

When you consider Instagram, it has essentially made it easier for people to take videos and images, modify them, and upload them to multiple social networks.

By doing so, you are not only making it easier on your end when sharing vids and pics, but you are able to modify and upload this media within seconds.

Therefore, the mind-set of anyone who participates on a social media platform is that they want to be connected, and they want to do it fast.

Since the goal of participating on a social media platform is interaction, and people appreciate instant gratification and results, this makes Instagram a top choice for millions of people worldwide that use their smartphones on a regular basis.

With over 100 million users, if you have the ability to tap into this vast ocean of potential buyers, it would certainly increase the probability of your business making additional sales. In order to do this quickly, you need to pay for Instagram followers.

The more followers that you have, the more likely it will be that these individuals will contribute to the bottom line of your business. By simply sharing your images and videos through Instagram, which interconnects with multiple social media platforms, you increase the odds greatly in your favor for generating additional revenue every month.

Having captions for Instagram is another great way by which you can easily help your profile look appealing and good to the visitors. So add a good caption to your profile and get more followers.

In order to purchase Instagram followers, you need to get in touch with company link instafamenow that can do this for you. Building followers on your own can be slow and tedious, even if you are providing viral material for them to share.

This is why, if you are interested in increasing the number of visitors to your business, and selling more of your products and services, it is in your best interest to buy Instagram followers to dramatically increase traffic to your offers.

10 best SEO tools you should be using today

Back in 2007, when I was just starting my online marketing journey, SEO was never a complicated bug. You pull a trigger of few keywords and directory links.

And Bam! You would rank that easy.

But it’s 2017. And Google has got sophisticated than ever.

Qualified SEO experts have already reinvented themselves to adapt to the Google’s updates.

And this has shifted concentration of SEO experts from manual work to SEO tools.

Now it doesn’t matter if you are the Michael Jordon of online marketing, you will need tools.

It’s the necessity of modern online marketing science.

With that being said, here are 10 of my favourite picks that you should use RIGHT now.

Google Keyword Planner

Although Google has done everything to shut down doors for SEOs, Keyword Planner is the tool I always refer to during my initial keyword research. It’s basically tool best fit for paid search or also known as PPC by many.

I use it not because I don’t have other tools in my arsenal. It’s simply because I have to know everything through Google’s own baby since it’s where I’m going to compete. Another reason is that I don’t rely on the search volume data given by other tools. This is the best place to know if the keywords you are targeting have enough searches to keep your business rolling.

Screaming Frog

Raise your hand if you are technical SEO fan. Well, I am. But you can’t deny that there are guys who don’t grab much information about it.

This is where Screaming Frog helps. It’s an application that runs on desktop and similar to Google spider crawls through your website looking for issues.  For online marketers like me, it’s a time saver. In just a few minutes you can find all kind of technical and on-page issues like duplicate titles, missing alt tags, broken links etc.

I guess fixing it won’t be that hard after you figure out the problem, right?

Ahrefs

If you have been in the SEO game for just over few months, you will know that links are the blood of every SEO project. It’s the backlinks that define where the path flows for your site.

Ahrefs is one of the best if not the best tool web has ever provided us. If you are stuck with how to create links for your website, try stealing your competitor’s backlinks through Ahrefs. It has the best-sophisticated database that updates its links continuously. Generally, the metrics are correct and the first love of every SEO guy out there.

SEMrush

Wouldn’t it be wonderful if you could just scan through your competitors keywords? Well, evidently you can. And SEMrush is the tool to do that.

Whether it’s organic keywords or paid ones, you can get enough data of your competitors that helps you in making big decisions. So what’s the post you are going to target? Or what’s the ad you want to display in Google? SEMrush has the answer.

Keyword Revealer

As the title suggests, this tools is the ultimate keyword intelligence tools. This is another tool that I use along with Keyword Planner when I’m on keyword research mode. Not only it hooks you up with keywords that are relevant to your search, it also tells you the difficulty of the keyword.

Although I’m a firm believer of checking difficulty manually, this tool can give you a surface idea of what to expect on the certain keywords.

GTMetrix

Google has already stated that speed is something they are serious about. With the introduction of AMP, Google has taken one step forward to maintaining a quality user experience. Also, speed is one of the many factors Google use to determine the rank.

But how do you know if your website lags in speed? Out come GTMetrix and its advanced features that make easy for a webmaster to diagnose opportunities for improvements. Yes, there are other tools like Pingdom but this one stands above all.

Google Analytics

If you are a data freak like me, you will absolutely adore Google Analytics. There are many analytical tools in the market that offers in-depth analysis, but as a prolong user of GA, I can say this is one of the best free tools in the market. You can easily understand how your website is working with your target audience through behaviour analysis and many more features this wonderful tool has to offer. You can’t make an effective decision without proper metrics. This is why GA is such an effective weapon to have in your arsenal.

Check My Links

Mainly made popular by content marketers, Check My Links is a chrome extension that packs a punch. It simply lets you scan through a page and find broken links. This tool can be useful to build links from broken link method which is quite popular among many SEOs.

Google Search Console

This free tool by Google is a must-have tool if you want to have a better understanding how things work with your website. It gives you an easy visualisation dashboard where you can check every appearance elements. It’s simply a bridge that connects webmaster with Google. From search analytics to crawling errors, it offers much more for data lovers.

Wayback Machine

I’m absolutely in love with this tool. This tool has made lives of many white hats as well as grey hat SEOs a breeze. It lets you check what your website looked like few months or years back. It crawls your website just like a bot and saves the screenshot of your site in its database.

This is amazing in a sense that it lets you analyse your SEO efforts in case of content changes. It’s also so effective for SEOs who build their site on expired domains. They can easily see how the content was used and can be replicated effectively.

Closing Down

Here is the thing: Tools doesn’t give you analytical and decision making a brain. At the end, it’s you who have to make the decision. But these tools does help you set the tone for SEO standards of a website.

So, which tool are you using right now? Do let us know in the comments below.

Author Bio

Amin Ghale is Sydney WordPress Developer and business consultant for Small Biz Web Design. He believes in the notion that a successful business is created from the bricks of hits and trials. He loves to write on topics related with Entrepreneurship, Web Design, and Online Marketing.

Importance of Targeted Search Engine Ranking And Advertising

Getting targeted search engine ranking is just like getting cash. This is something which every online entrepreneur wants have. But for this you need to invest time and search for the best you desire. No doubt, you never want to get a free service where you run the risk of not having anyone actually see your results. This can be really a bad experience for anyone.

This is the reason why you should always need to have the service which provides you the targeted ranking that works and really generates leads for you to get more profits. This is really essential for your business success.

Targeted ranking is actually a way by which you can certainly get most out of your business. And if you have not tried it yet, you should give it a try to see what magic it can create to your business.

Finding best targeted rankings for making more sales and more profits is not at all hard, provided you know some strategies. The best way is to monitor if the SEO software and service you are going to choose is actually helping you to convert or not. Look for whether it’s targeted and meant for people who are interested in buying.

Yes, due to many bogus, hyped up “review” websites you will bump into many mass submitters, seo and traffic tools. But I personally use and recommend using Rankactive. I am actually the current user of this tool. I stumbled across this software by chance which was showing its utilities online. I tried it because: It is unbelievably robust and the keyword rank checker software is really amazing, it is 100% genuine and yields amazing results for any marketer and seo expert.

I will carry on to use it because it does everything that says it will. Should you also owning this tool? Well, this is your decision to make. But I would suggest you leveraging this tool if you are serious about your SEO, breeding quality web traffic to your site and want to get the best ranking amongst leading search engines.