Back in 2007, when I was just starting my online marketing journey, SEO was never a complicated bug. You pull a trigger of few keywords and directory links.
And Bam! You would rank that easy.
But it’s 2017. And Google has got sophisticated than ever.
Qualified SEO experts have already reinvented themselves to adapt to the Google’s updates.
And this has shifted concentration of SEO experts from manual work to SEO tools.
Now it doesn’t matter if you are the Michael Jordon of online marketing, you will need tools.
It’s the necessity of modern online marketing science.
With that being said, here are 10 of my favourite picks that you should use RIGHT now.
Google Keyword Planner
Although Google has done everything to shut down doors for SEOs, Keyword Planner is the tool I always refer to during my initial keyword research. It’s basically tool best fit for paid search or also known as PPC by many.
I use it not because I don’t have other tools in my arsenal. It’s simply because I have to know everything through Google’s own baby since it’s where I’m going to compete. Another reason is that I don’t rely on the search volume data given by other tools. This is the best place to know if the keywords you are targeting have enough searches to keep your business rolling.
Raise your hand if you are technical SEO fan. Well, I am. But you can’t deny that there are guys who don’t grab much information about it.
This is where Screaming Frog helps. It’s an application that runs on desktop and similar to Google spider crawls through your website looking for issues. For online marketers like me, it’s a time saver. In just a few minutes you can find all kind of technical and on-page issues like duplicate titles, missing alt tags, broken links etc.
I guess fixing it won’t be that hard after you figure out the problem, right?
If you have been in the SEO game for just over few months, you will know that links are the blood of every SEO project. It’s the backlinks that define where the path flows for your site.
Ahrefs is one of the best if not the best tool web has ever provided us. If you are stuck with how to create links for your website, try stealing your competitor’s backlinks through Ahrefs. It has the best-sophisticated database that updates its links continuously. Generally, the metrics are correct and the first love of every SEO guy out there.
Wouldn’t it be wonderful if you could just scan through your competitors keywords? Well, evidently you can. And SEMrush is the tool to do that.
Whether it’s organic keywords or paid ones, you can get enough data of your competitors that helps you in making big decisions. So what’s the post you are going to target? Or what’s the ad you want to display in Google? SEMrush has the answer.
As the title suggests, this tools is the ultimate keyword intelligence tools. This is another tool that I use along with Keyword Planner when I’m on keyword research mode. Not only it hooks you up with keywords that are relevant to your search, it also tells you the difficulty of the keyword.
Although I’m a firm believer of checking difficulty manually, this tool can give you a surface idea of what to expect on the certain keywords.
Google has already stated that speed is something they are serious about. With the introduction of AMP, Google has taken one step forward to maintaining a quality user experience. Also, speed is one of the many factors Google use to determine the rank.
But how do you know if your website lags in speed? Out come GTMetrix and its advanced features that make easy for a webmaster to diagnose opportunities for improvements. Yes, there are other tools like Pingdom but this one stands above all.
If you are a data freak like me, you will absolutely adore Google Analytics. There are many analytical tools in the market that offers in-depth analysis, but as a prolong user of GA, I can say this is one of the best free tools in the market. You can easily understand how your website is working with your target audience through behaviour analysis and many more features this wonderful tool has to offer. You can’t make an effective decision without proper metrics. This is why GA is such an effective weapon to have in your arsenal.
Check My Links
Mainly made popular by content marketers, Check My Links is a chrome extension that packs a punch. It simply lets you scan through a page and find broken links. This tool can be useful to build links from broken link method which is quite popular among many SEOs.
Google Search Console
This free tool by Google is a must-have tool if you want to have a better understanding how things work with your website. It gives you an easy visualisation dashboard where you can check every appearance elements. It’s simply a bridge that connects webmaster with Google. From search analytics to crawling errors, it offers much more for data lovers.
I’m absolutely in love with this tool. This tool has made lives of many white hats as well as grey hat SEOs a breeze. It lets you check what your website looked like few months or years back. It crawls your website just like a bot and saves the screenshot of your site in its database.
This is amazing in a sense that it lets you analyse your SEO efforts in case of content changes. It’s also so effective for SEOs who build their site on expired domains. They can easily see how the content was used and can be replicated effectively.
Here is the thing: Tools doesn’t give you analytical and decision making a brain. At the end, it’s you who have to make the decision. But these tools does help you set the tone for SEO standards of a website.
So, which tool are you using right now? Do let us know in the comments below.
Amin Ghale is Sydney WordPress Developer and business consultant for Small Biz Web Design. He believes in the notion that a successful business is created from the bricks of hits and trials. He loves to write on topics related with Entrepreneurship, Web Design, and Online Marketing.